VR for your company
If you have any questions about how VR can be used for your company, we would be happy to have an initial, no-obligation discussion!
Virtual reality
Virtual reality offers unique opportunities to capture the attention of your target group and engage them on an emotional level. Whether interactive experiences, education & training, e-commerce, architecture, events or marketing and advertising: the possibilities are numerous.
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Virtual reality for companies
New opportunities for success
As a VR agency, we offer customized consulting and take care of the entire production of your virtual reality and 360° applications - from brainstorming to successful implementation.
With VR, your customers can immerse themselves in fascinating virtual worlds that stimulate their senses and encourage them to engage with your product or company voluntarily.
The key advantage of VR lies in its interactivity. Unlike conventional advertising, users can control their own actions in the virtual environment. This interaction is the opposite of passive advertising and explains why the video game industry is booming. Companies such as Facebook have long recognized the potential of VR and are investing heavily in this technology.
Our offer as a VR agency
01
Experience
We have experience in designing and developing a wide range of VR applications, including training and education modules, marketing tools, memorable experiences and mixed reality applications.
02
Industry expertise
Our industry expertise spans various sectors, including automotive, medical, industrial, mechanical engineering, retail, travel, entertainment, e-commerce and many more.
03
Areas of application
Our solutions are used in a wide range of applications, including customer-facing, trade fairs and events, showrooms, point-of-sale (POS) locations, showrooms and training for professionals and sales staff. We offer customized solutions that meet the needs of different business areas.
What is virtual reality?
Virtual Reality (VR) is a fascinating technology that allows you to immerse yourself in a completely virtual world. In VR, you are immersed in a computer-generated environment that is often experienced with the help of special VR glasses and other sensors. This technology creates an immersive experience where you feel like you are physically in a different place, even though you are actually in a real place. You can interact, explore and experience things in VR as if you were really there. VR is used in various fields such as entertainment, education, medicine and even design, and offers endless possibilities for exciting applications.
VR is used in a variety of fields, from entertainment and gaming to education and medical simulations, opening up exciting new possibilities for interactive experiences and offering endless potential for innovative applications.
Differences between AR, MR and VR
Augmented Reality (AR)
Augmented reality is a technology in which digital information, such as images, graphics or text, is integrated into a user's real world in real time. This is often done via smartphones or AR glasses. Users can see the real world while additional digital content is displayed in it. AR is used in various applications such as navigation, gaming and education to add or augment information.
Mixed Reality (MR)
Mixed reality is an extended form of augmented reality in which virtual objects are integrated into the user's real environment and can interact with it at the same time. MR devices such as the Microsoft HoloLens allow users to place virtual objects in the real world and interact with them, enabling a seamless merging of reality and virtuality. MR is used in various fields such as design, training and industrial maintenance.
Virtual Reality (VR)
Virtual reality is a technology that immerses users in a completely virtual environment. VR goggles and sensors allow users to completely block out the real world and move around in a computer-generated world. VR is used in applications such as gaming, simulations, training and virtual travel to create immersive experiences.
The advantages of virtual reality in the business environment
The integration of virtual reality (VR) into the business environment offers numerous advantages that help companies to work more efficiently and develop innovative solutions. Here are some of the most important advantages of VR in the business environment:
01
Competitive advantage:
Companies that implement VR technology in their business processes at an early stage can gain a competitive advantage by offering innovative solutions and working more efficiently.
02
Customer experience and loyalty
VR can help to create unique and impressive customer experiences, which increases customer satisfaction and loyalty.
03
Better decision-making
VR enables managers to experience complex scenarios and data visually, which can improve the quality of decision-making.
Areas of application for virtual reality
Realistic training
and simulations with VR
VR enables companies to offer realistic training and simulations. Employees can practice complex tasks and scenarios in a safe and controlled environment without using real resources. For example, emergency situations can be trained virtually and safely, without risks or high costs. VR training is available in different languages, can be used anywhere and leads to sustainable learning success.
Employer branding, recruiting
and onboarding
VR can also be used to train employees, especially when complex machines need to be operated. VR training is inexpensive, effective and fun.
Virtual meetings and collaboration: VR enables teams to meet and collaborate virtually, regardless of their geographical location. This facilitates communication and the exchange of ideas and speeds up decision-making processes.
Marketing and communication
VR offers exciting opportunities for marketing and communication. VR turns your brand into an adventure that can be experienced, arouses emotions and leaves lasting impressions. You can visit conference rooms, test decorations and much more. With suitable 360° clips for social media and the web, you can attract even more attention.
Trade fairs and events
VR makes it possible to present products or services in an impressive way, even if they are too large to bring them physically. Virtual representations in 3D or 360° allow customers to experience products in their original size or realistically. In addition, hidden details can be made visible, which is particularly advantageous at trade fairs.
Virtual tours
In real estate, VR allows potential buyers and renters to virtually tour properties, even if they have not yet been built. Tourists can take virtual tours of destinations and accommodations before they travel, allowing potential guests to explore the spaces and get a realistic taste of the surroundings, attractions and accommodations before they book, increasing customer satisfaction.
Social media
Social media such as Facebook are developing VR applications that can already be used by companies today. VR content on social media can significantly increase the attention of your target group.
Is VR also possible without hardware/glasses?
VR (virtual reality) is based on the idea of creating an immersive virtual environment in which the user can immerse themselves. The use of VR glasses or a headset is the most common way to achieve this immersion, as they restrict the user's field of vision to the virtual world and create the illusion of being present in this world.
Without VR goggles or a headset, it is difficult to experience the full VR experience, as an ordinary screen is unable to provide the immersive effects created by being immersed in a virtual world. A conventional screen limits the user's field of vision to the physical display and does not allow for 360-degree viewing angles or spatial depth typical of VR.
However, there are some applications and VR experiences that can be enjoyed on a conventional screen without VR glasses. These are often referred to as „360-degree videos“ In such videos, the user can control the viewing angle within the video on the screen and look around as if they were inside the video. This enables a limited form of VR experience without VR glasses.
However, it should be noted that the immersive quality and potential of VR is best achieved with VR goggles or a headset, as these are specifically designed to create an immersive environment.
360° videos
360-degree video and virtual reality (VR) are closely linked and often complement each other to create immersive and interactive experiences. Overall, the combination of 360-degree video and VR greatly expands the possibilities for immersive experiences, allowing users to move freely in virtual environments and experience 360-degree content in an interactive context, creating an impressive level of realism and engagement.
View
360° videos in VR
With a VR headset, users can watch 360-degree videos in an immersive environment. By wearing the headset, they are immersed in the video and can look around as if they were actually at the recording location. This provides a more immersive and realistic experience than watching on a traditional screen.
Interactive
VR experiences
In some VR applications, 360-degree videos can be integrated as part of a larger VR experience. Users can move within a virtual environment and encounter 360-degree videos embedded in the scene. This can be used for travel, education and cultural experiences.
Extended interaction
VR enables extended interaction with 360-degree videos. Users can not only change their view, but also manipulate virtual objects in the environment or display additional information by clicking or tapping on certain areas of the video or the environment.
360° live streaming
VR headsets allow users to stream and watch live 360-degree video, giving them the opportunity to experience live events or concerts in real time and look around freely as if they were there.
360° videos in
VR applications
VR applications and games can integrate 360-degree video into the storyline to provide players with unique experiences, which can include exploring real-world locations or immersing themselves in virtual worlds.
FAQ
Which VR/AR glasses are the best?
It depends on whether you are looking for a standalone solution, PC-connected glasses, a specific budget or specific requirements. It is advisable to compare the different models, read the latest reviews and try them out in person if possible to find the most suitable VR glasses for your needs. Currently, popular models include the Meta Quest 2, Pico Neo 3 and Apple Vision Pro.
How do VR glasses work?
VR glasses work by combining two main components: imaging and tracking.
Imaging: Two screens (one for each eye) are built into the VR glasses. These display different images or views that differ slightly from each other to create a 3D effect. Special lenses bend these images to create a wide field of view.
Tracking: Sensors in the glasses track the user's head movements in real time, and when the user turns or tilts their head, the glasses adjust the displayed view accordingly to provide an immersive, moving experience.
This combination creates the illusion that the user is immersed in a virtual world and moves around in it, while actually remaining in a fixed location.
Is virtual reality the future?
Virtual reality (VR) has the potential to shape the future of technology and human interaction, helped by advances in hardware and software, increasing adoption across industries such as healthcare, education and entertainment, and falling prices for VR systems. Consumer and business demand for immersive VR experiences is also growing, but there are still challenges to overcome in terms of privacy, security and standardization. The future of VR depends on successfully overcoming these challenges, but it remains a promising technology that could fundamentally change the way we learn, work and communicate.
Immerse yourself in virtual reality with us!
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