Google Analytics 4 vs Google Analytics Universal

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In October 2020, Google introduced its product Google Analytics 4, “GA4” for short . It represents a new version of the already known Google Analytics Universal . On March 16, 2022, Google announced in a clear statement that users of Google Analytics Universal must switch to the new version of Google Analytics, since Google Analytics Universal will no longer be available from July 2023 Will be available. It is therefore a good idea to consider running Google Analytics Universal and Google Analytics 4 (GA4) in parallel to become familiar with the changes and benefits of GA4 .

 

WordPress Templates: Reasons to Opt-Out

WordPress Templates - Right or wrong
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With a market share of over 64% , WordPress is the most used (CMS) worldwide . The reasons for this are obvious, as on the one hand it is very easy to install and operate, and on the other hand it has enormous versatility. Precisely because WordPress is so widespread, many users very often resort to so-called purchased templates or WordPress themes . At first glance, themes look good - but what happens if they have to be expanded with some individual requirements, or if a major update is imminent? In this article, we want to draw your attention to the problems with purchased WordPress templates/themes and why you should plan a professional WordPress website properly.

Relaunch SEO checklist – 6 things you should definitely consider

Illustration with rocket and laptop for a successful relaunch
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The relaunch of a website is also a technical SEO challenge in the life cycle of a website that should not be underestimated. All of the search engine optimization efforts of recent years can be affected by a relaunch. Common problems, such as a non-existent or declining page ranking and the associated poor visibility of the website, can have a serious impact on organic traffic and thus cause a loss of potential new customers and thus sales .

Vulnerability in WordPress plugin "WP Fastest Cache

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On October 14, the Jetpack Scan team published a recently discovered SQL injection bug. If exploited, this bug can give attackers access to sensitive information from the database, such as usernames and encrypted passwords. A prerequisite for exploiting the vulnerability is the use of the Classic Editor plugin in the backend (installed and enabled).

What is User Experience Design - Do I need it?

UX design is not the same as design
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User experience design, or UX design for short, has had a stellar career over the past few years, and it is hard to imagine agencies and job boards without it.

Buzzwords such as "great user experience", "usability", "user story", "persona" etc. give the impression that there is no way around UX design.

But what is the User Experience hype all about? What exactly does User Experience Design mean ? And do I need it for my new website or app?

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I am looking forward to you

Christian Eichinger
Office Manager
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