Responsive design explained simply

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Responsive design here, responsive design there”. But what is responsive design and why is it Look, feel and functionality constantly refined? We clarify these questions in this blog post.

Google Fonts warning wave

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At the moment (once again) a wave of warnings is sweeping through Germany. Many website operators are insecure and afraid when using Google Fonts to be warned. Yet what's the deal with this wave of warnings on yourself and what can be done if affected? We want to clarify these questions in this blog post.

Inbound Marketing vs. Outbound Marketing

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In today's blog post, we wish you the two well most popular marketing methods introduce. We want to briefly explain what the terms mean Inbound and Outbound Marketing actually acts like she does differentiate, Which Advantages and disadvantages they entail and for whom it makes sense to deal with them.

Video killed the radio star - YouTube marketing

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In the beginning there was radio“ – when it comes to marketing, that was it Radio at least as first shared media instrument exists. Radio is still heard today, but by far not to the extent that was once popular. That came after the radio TV and thus also YouTube.

Digitization – big buzzword! But what does digitization really mean?

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Digitization here, digitization there - one hears about digitization all the time, but what does that actually mean? Why is digitization playing at all such a big role and why does it influence online marketing so enormously?

IPTC tags - a term that many are not yet familiar with!

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Everyone who owns a web presence has to deal with the topic sooner or later “Image Licensing” deal with. The aspect plays in the jungle of the GDPR IPTC tag an important role in the German market. but what are well IPTC tags and why are these needed? We want to bring you closer to the most important connections in this blog post.

Internationalization of your own web presence

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"Finding the right words is often not easy." In times of technological revolutions and rapid advances, it is often forgotten that language connects and shapes us all.

Google Analytics 4 vs Google Analytics Universal

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In October 2020, Google presented its product Google Analytics 4, "GA4" for short . It represents a new version of the already known Google Analytics Universal . On March 16, 2022, Google announced in a clear statement that users of Google Analytics Universal must switch to the new version of Google Analytics, since Google Analytics Universal will no longer be available from July 2023 Will be available. It is therefore a good idea to consider running Google Analytics Universal and Google Analytics 4 (GA4) in parallel to become familiar with the changes and benefits of GA4 .

 

WordPress Templates: Reasons to Opt-Out

WordPress Templates - Right or wrong
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With a market share of over 64% , WordPress is the most widely used content management system (CMS) in the world . The reasons for this are obvious, as on the one hand it is very easy to install and operate, and on the other hand it has enormous versatility. Precisely because WordPress is so widespread, many users very often resort to so-called purchased templates or WordPress themes . At first glance, themes look good - but what happens if they have to be expanded with some individual requirements, or if a major update is imminent? In this article, we want to draw your attention to the problems with purchased WordPress templates/themes and why you should plan a professional WordPress website properly.

Relaunch SEO checklist – 6 things you should definitely consider

Illustration with rocket and laptop for a successful relaunch
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The relaunch of a website is also a technical SEO challenge in the life cycle of a website that should not be underestimated. All of the search engine optimization efforts of recent years can be affected by a relaunch. Common problems, such as a non-existent or declining page ranking and the associated poor visibility of the website, can have a serious impact on organic traffic and thus cause a loss of potential new customers and thus sales.

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I am looking forward to you

Christian Eichinger
Office Manager
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