Google Ads Packages
You have a Google Ads account with running campaigns and a considerable advertising volume, but still your Google Ads performance could be better? Maybe the reasons are inefficient processes or the setup of your account - there are several possibilities.
We can help you by performing a comprehensive review of your Google Ads account. Through a Google Ads account audit, we find out the causes of potential problems, errors and unused potential.
Google Ads Account Audit
Scope:
- Analysis of your active campaigns:
- Campaign types and structures
- Keywords and control
- Bidding strategy
- Comparison of your account in the competitive environment
You get:
- Results and recommendations as PDF
Google Ads Brand Campaign
Scope
- Creation of a Google Ads Brand Campaign
- 2 ad variants incl. keyword research
- Target group definition
- regional restriction
- Ongoing monitoring and optimization
You get
- Kick-Off Talk
- Monthly reporting (+dashboard)
- Final interview
We recommend at least 100€ advertising budget and 6 months runtime recommendation
Google Ads campaigns
Scope
- Two Google Ads campaigns
- Brand campaign
- 1 product/service campaign with 2 ad variants incl. ad-related keyword research
- Target group definition
- Regional restriction
- Ongoing monitoring and optimization
You get
- Kick-Off Talk
- Monthly reporting (+dashboard)
- Final interview
We recommend at least 250€ advertising budget and 6 months runtime recommendation
Google Ads campaigns
Scope
- Two Google Ads campaigns
- Brand campaign
- 4 Product/service campaign with 2 ad variants incl. ad-related keyword research
- Target group definition
- Regional restriction
- Ongoing monitoring and optimization
You get
- Kick-Off Talk
- Monthly reporting (+dashboard)
- Final interview
We recommend at least 1.000€ advertising budget and 6 months runtime recommendation
Google Ads Strategy
An effective Google Ads strategy is the key to success when it comes to being visible and relevant online. As a full service web agency, we understand that Google Ads is a powerful tool to increase your brand awareness and attract potential customers to you. Here are some reasons why you need a well thought out Google Ads strategy.:
1. maximum visibility:
With Google Ads, you can ensure that your ads are displayed exactly when potential customers are searching for products or services that you offer. An effective strategy ensures that your ads appear in the right place at the right time.
2. branding:
You can increase your brand awareness through targeted brand campaigns. People tend to prefer brands they already know, and with Google Ads we can make sure your brand is always present when it comes to being remembered.
3. product and service presentation:
Our product and service campaigns are designed to showcase your specific offerings in the best possible way. We create engaging ad variations that highlight the benefits of your products or services.
4. target group approach:
Thanks to extensive keyword research and targeting of relevant audiences, we ensure that your ads are seen by those most likely to be interested in your offers. This not only improves the conversion rate, but also lowers the cost per click.
5. continuous monitoring and optimization:
A Google Ads strategy is never static; continuous monitoring and optimization are critical to ensure your campaigns are always performing at their best. We analyze data, identify trends, and adjust your strategy accordingly to get the most out of your budget.
Why is a Google Ads account audit useful?
You already have Google Ads campaigns running, but you want to make sure they're really effective and making the most of your marketing budget, which is where our Google Ads Account Audit comes in.
Analysis of your active campaigns:
Our experts take a close look at your current campaigns. We analyze campaign types and structures to make sure they meet your goals, and there may be ways to better organize and optimize your campaigns.
Keywords and control:
Choosing the right keywords is critical to the success of your ads. We review your keywords to make sure they are relevant and that you are not paying for keywords that do not fit your business. We also analyze the targeting of your ads to make sure they are displayed at the right time and in the right place.
Bidding strategy:
The right bidding strategy can have a significant impact on the profitability of your campaigns, and we'll review your current bidding strategy and suggest tweaks where necessary to ensure you're getting the most out of your budget.
Comparison of your account in the competitive environment:
To be truly successful, it's important to look at your performance compared to your competitors, and our audit includes a competitive analysis to ensure you remain competitive in your industry.
A Google Ads account audit is the first step in ensuring that your ad spend is being used efficiently and that your ads are getting the results you want. We work closely with you to turn the audit findings into actionable steps to take your Google Ads campaigns to the next level.