Logo & Corporate Design Packages
Give your brand personality with our logo creation service. Our creativity meets your vision - for a logo that tells stories.
- Creation of three design variants
- An elaboration
- Final Logo File(s)
Scope (as needed):
- Logo design
- Color scheme
- Graphic elements
- Advertising and marketing materials
- Packaging design
What is a corporate identity (CI)?
Corporate Identity (CI), in German "Unternehmensidentität," is a comprehensive concept that defines the appearance and personality of a company or brand. It goes beyond the mere logo and visual design and encompasses the company's values, culture, communication and behavior. Corporate Identity aims to ensure that a company or brand is perceived coherently and consistently, both internally (by employees) and externally (by customers, suppliers and the public).
Corporate identity is used to promote brand recognition and familiarity, manage image, and gain the trust of customers and partners. It influences the way people perceive the company and can help build a strong and consistent brand personality.
A typical corporate identity includes:
Logo: The central graphic element that represents the brand.
Color scheme: Fixed colors used in brand communication.
Fonts: The selected fonts used in texts and designs.
Tone and language: The way the company communicates, including the style of language chosen.
Graphic elements: Additional visual elements such as patterns, symbols or illustrations.
Why is a good logo design important?
A good logo design is crucial because the logo is often the first thing that brings people into contact with a brand. Overall, a good logo design is an investment in brand identity and can help ensure long-term customer loyalty and brand success.
Here are some reasons why a good logo design is important:
First impression: The logo is often the first visual element that customers notice, and a professionally designed logo can make a positive first impression.
Recognition: A memorable logo helps customers easily recognize and remember the brand, and promotes brand identification.
Trust: A professional logo conveys professionalism and trustworthiness, and customers tend to view brands with good design as more credible.
Brand message: A logo can subtly or obviously convey a brand's values and personality, and it can provide information about what the company stands for.
Versatility: A good logo design works in a variety of applications, whether it's on business cards, websites, products or promotional materials.
Differentiation: In competitive markets, a creative logo can help you stand out from the competition and attract attention.