Natural Paradise – a Zooplus SE brand
Short profile of Natural Paradise
The Natural Paradise brand stands for many years of experience and expertise in designing items for animals that are as natural as possible in design and function. Scratching furniture and trees for cats are developed to be space-saving, visually appealing and very stable. Zooplus SE is a German operator of an international Internet trading platform for pet supplies.
Brand identity
Natural Paradise is a brand that is already well known in specialty pet stores and has value as a brand. It was therefore important in this project to present this brand identity and the face of the brand digitally on the web as well, in order to continue the recognition value, quality and brand culture of the brand on the www as well.
A page for fur noses
In addition to given CI guidelines and key visuals, it was our task to create a complete, harmonious screen design and individual icons for the customer. This was technically implemented for desktop browsers and fully responsive for mobile devices on a WordPress basis. The multilingualism module, which shows the page in 7 pages, also came into play.
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