TikTok: Also suitable for companies?

Like YouTube, TikTok is a video portal or video application. Unlike YouTube, however, TikTok specializes in short video clips and lip-synching features in music videos. Just like YouTube, TikTok has some social media functionalities (e.g. a comment function). TikTok is primarily used on mobile devices , but can also be used on PC.

We would like to answer this question with a "Yes" . The background to our statement is the many controversies that are in the room at TikTok. On the one hand, the operator is said to have a certain political proximity to China , on the other hand, many other countries accuse the application of espionage due to this proximity to China. We cannot clarify here whether and to what extent the statements are correct and proven. Despite the controversies mentioned, the application is enjoying constant growth and, with short videos, advertises commodities such as clothing, tools, car accessories, etc. very successfully . In our opinion, the platform can be considered specifically for product sales , but the focus should also be on the other social media channels. In our opinion, TikTok alone does not have the same scope as YouTube or Facebook, especially when it comes to more complex goods and services , since it is designed more for quick consumption of the short clips. Just like the other social media platforms, TikTok is suitable for businesses, but we would recommend the following approach:

• TikTok as the only platform for advertising the company or the products is clearly too insecure , as there may be censorship in certain countries
• A concept for corporate use of TikTok should be drawn up beforehand and include all established social media platforms
• If TikTok or another social media platform is used, you should always deal with current legal issues relating to the application , in the event that an application may only be of limited use due to a violation of the law of a country

TikTok is a very well developed application and also suitable for companies , but you should be aware that there are controversies with TikTok in particular (but also with many other social media applications). We advise, especially with social media applications in the business sector, to rely on an experienced professional who not only knows the current customs, but also always keeps an eye on future developments . Our team of social media experts is happy to help you create an optimal social media presence .