Inbound Marketing vs. Outbound Marketing
In today's blog post, we wish you the two well most popular marketing methods introduce. We want to briefly explain what the terms mean Inbound and Outbound Marketing actually acts like she does differentiate, Which Advantages and disadvantages they entail and for whom it makes sense to deal with them.
What does inbound and outbound marketing mean?
The term Inbound marketing represents a marketing method represent, whose Focus lies on it, on one Online platform (e.g., website, blog, social account, etc.) Provide content, those of potential Customers are actively sought and therefore one content added value display for the users. Inbound marketing is a so-called Pull marketing, by the customer the company seeks and finds.
The term Outbound marketing or traditional marketing represents a marketing method, whose Focus lies on it, the Advertising a product to approach the customer ("cold calling"). Classic examples of this are telephone marketing, radio and television advertising, flyer advertising, direct mail and others. Outbound marketing is a so-called Push marketing, where that Company the customer seeks and finds.
What is the difference between inbound and outbound marketing?
Of the Main difference between inbound marketing and outbound marketing is that Inbound marketing is based on content creation, directing people's interest on their web platforms. Outbound marketing, on the other hand, relies on promoting the product or service through different channels. We have listed the main differences in a table:
|INBOUND MARKETING||OUTBOUND MARKETING|
|The customers search and find the company||The company seeks and finds customers|
|The content offered on a website, blog, social media channels, etc. offers added value for the customer||Content is actively (and sometimes aggressively) advertised, such as cold calling, advertising on TV & radio, flyers, telephone marketing, print ads, etc.|
|Pull marketing: Target group oriented||Push Marketing: Product-oriented|
|Multidimensional dialogue is obligatory||Direction of the advertising message is one-dimensional|
|Purchase decision process is short||Purchase decision process involves many guided steps|
|Collaborative marketing tailored for qualified lead generation
||Separate hierarchical advertising where sales and marketing rarely work together|
What are the advantages and disadvantages of both marketing strategies?
The Pros and cons of inbound and outbound marketing become clear right from the start based on the differences. The trend is clearly towards inbound marketing, nevertheless, let's review the pros and cons by means of a table represent:
|INBOUND MARKETING||OUTBOUND MARKETING|
|Inexpensive and Budget can be planned exactly||Personal effort is higher||Quickly visible results||Big and strong competition|
|Range is almost unlimited||Cost dependency based on the competition||Directly identifiable||Sometimes very expensive|
|Customizable and expandable||Know-how is necessary||Feedback remains hidden||Barely measurable|
|Direct feedback and assessment through interaction with users||Loss of image quickly possible||Great coverage||Often overridden by adblocker software|
|Stray loss is low||Unknown companies have to put in more effort||Stray losses are often not small|
|Measurable and geographically controllable||Strategic plan required|
For whom is inbound and for whom is outbound marketing suitable?
For whom now that classic marketing suitable (outbound marketing) and for whom the Inbound marketing, is hard to say. Generally, it is Inbound marketing is definitely the more up-to-date and sustainable option of marketing. Still must be checked in advance, which service is better suited for which marketing. That can be for example an established craft business hope to get orders faster through direct mail than through a professional social media profile, which is not yet well-known and would only achieve success with a high investment of time and money. Vice versa would be an established retail without a competitor analysis and an associated inbound marketing strategy, as well as left behind in the free market. Our marketing experts can work out the perfect marketing strategy for every company and every lone fighter and thus bring success within reach - just contact us about this!
“Inbound or outbound, that is the question”: As already mentioned, the right strategy from the corresponding field of activity and the competition away. Nevertheless, it should be said that Inbound marketing represents the future of marketing, and a continuous build-up never hurts. This means with low and manageable budgets can already Preliminary work be done. Nevertheless, it can continue classic marketing and you can compare for yourself which method ultimately makes more sense for the company.