Inbound Marketing vs. Outbound Marketing

The term Inbound marketing represents a marketing method represent, whose Focus lies on it, on one Online platform (e.g., website, blog, social account, etc.) Provide content, those of potential Customers are actively sought and therefore one content added value display for the users. Inbound marketing is a so-called Pull marketing, by the customer the company seeks and finds.

The term Outbound marketing or traditional marketing represents a marketing method, whose Focus lies on it, the Advertising a product to approach the customer ("cold calling").  Classic examples of this are telephone marketing, radio and television advertising, flyer advertising, direct mail and others. Outbound marketing is a so-called Push marketing, where that Company the customer seeks and finds.

Of the Main difference between inbound marketing and outbound marketing is that Inbound marketing is based on content creation, directing people's interest on their web platforms. Outbound marketing, on the other hand, relies on promoting the product or service through different channels. We have listed the main differences in a table:

The Pros and cons of inbound and outbound marketing become clear right from the start based on the differences. The trend is clearly towards inbound marketing, nevertheless, let's review the pros and cons by means of a table represent:

For whom now that classic marketing suitable (outbound marketing) and for whom the Inbound marketing, is hard to say. Generally, it is Inbound marketing is definitely the more up-to-date and sustainable option of marketing. Still must be checked in advance, which service is better suited for which marketing. That can be for example an established craft business hope to get orders faster through direct mail than through a professional social media profile, which is not yet well-known and would only achieve success with a high investment of time and money. Vice versa would be an established retail without a competitor analysis and an associated inbound marketing strategy, as well as left behind in the free market. Our marketing experts can work out the perfect marketing strategy for every company and every lone fighter and thus bring success within reach - just contact us about this!

“Inbound or outbound, that is the question”: As already mentioned, the right strategy from the corresponding field of activity and the competition away. Nevertheless, it should be said that Inbound marketing represents the future of marketing, and a continuous build-up never hurts. This means with low and manageable budgets can already Preliminary work be done. Nevertheless, it can continue classic marketing and you can compare for yourself which method ultimately makes more sense for the company.