IPTC tags - a term that many are not yet familiar with!
Everyone who owns a web presence has to deal with the topic sooner or later “Image Licensing” deal with. The aspect plays in the jungle of the GDPR IPTC tag an important role in the German market. but what are well IPTC tags and why are these needed? We want to bring you closer to the most important connections in this blog post.
What is an IPTC tag?
As already described in the introduction, the term "IPTC-IIM" represents a de facto standard for image labeling EXIF ("Exchangeable Image File Format") to be there Image files with metadata and information provided to the pictures. Of the IPTC-IIM standard stands for “International Press Telecommunications Council – Information Interchange Model” and is a data format for storing metadata in image files. background is the professional and professional lettering and the associated exchange of image files. In contrast to EXIF, IPTC goes one step further in captioning the image. Of the Difference of EXIF to IPTC lies in that EXIF primarily creates image information when the picture is taken created using a camera. This information is for example: date of recording, image format, aperture and exposure time. Of course, you can also add IPTC labels during the process of creating the image. However, this usually only happens in second step of image processing. The most well-known IPTS tags are:
- Keywords (image comments)
- Copyright Notice
- Picture Credits (provider information)
- Image Title
- Image description
Why label images using IPTC?
A caption represents one clear and legally relevant Picture Credits. One special importance takes the caption meanwhile in the area Web and social media a. A real one Warning business around photo credits has grown by now educated and only with one professional and clear captions is one here on the safe side. With an IPTC label, the Authorship detected, Notices and contact information stored for the image creator, information about the image itself stored and Search words and search information registered. The caption can start with answering the W-questions be implemented very effectively:
- Why (Why)
IPTC tags and the stock media
What's up with it? IPTC tags and stock media on yourself? We want to explain the terms a little and pick up on legally relevant information. Stock media is all types of media (image files, video files, music files, etc.) that were produced without an order and are therefore available or "in stock". In terms of IPTC tags, it's all about Stock photos, i.e. visual media that play a role here. Stock photos can usually be found at Conditions and for a license fee can be downloaded and used, eg at the platform Adobe Stock. The However, stock images are subject to licensing and other associated conditions. One of the probably most relevant conditions is that Right of use. It has to be between a editorial use and use via social media very often precisely differentiated, or before the purchase, the license and its scope are checked. If the image is used for the relevant purpose (editorially or via social media), it must be properly labeled, so that it closes no legal conflicts comes. The IPTC tags play a crucial role here. Proper labeling of image files can be implemented using IPTC tags. It quickly becomes clear why IPTC tags are so important, as they are not only useful for preparing and sorting the images, but also for the Fundamentally support the licensing process and used as a control and utilization link. The topic Copyright plays a major role in the use of images. It is not uncommon for images to be used only for editorial purposes for blog posts (without products), news articles, information portals (without product announcements), websites with an information focus (without products), specialist literature and public law content.
WordPress and IPTC tags
One very special role take IPTC tags in WordPress a. WordPress, which was actually designed as blog software, already has various options “out of the box” to caption images using copyright fields. Nevertheless, these always have to manually be set. We have developed a plugin solution that automatically sets IPTC tags in WordPress based on the manual copyright field. This simplifies and accelerates the setting of IPTC tags under WordPress. If you have any questions, you can contact us at any time!
IPTC tags are indispensable nowadays. You will not only be required to at create a thesaurus for sorting images, You are now an essential Pillars of Image Licensing and protect both the creator of the images and the user of the same. With a sophisticated plugin solution let in WordPress IPTC tags automated bring in