Virtual showrooms - the new trend?
One Exhibition for which you don't even have to leave your own four walls, that offers great new incentives and thus offers a comparable alternative to reality - does that exist? is something like that already possible, does that make any sense at all How does that work? We want to take a closer look at the topic of virtual showrooms in this blog post.
What is a virtual showroom?
In one virtual showroom companies make their products and services through virtual technology (virtual reality, VR technology) before. It is one three-dimensional (3D) exhibition space, the the some of the elements on display can also be changed and operated interactively. In contrast to conventional exhibitions, a virtual showroom anywhere in the world using an efficient internet connection be entered.
How can a virtual showroom be entered?
There is different types, as a enter virtual showroom can be. To enter needed one usually one PC, notebook, tablet, smartphone or VR glasses. That interactive perception depends on the access medium, this is how the 3D showroom is set up using a 2D access device (PC, notebook, smartphone, tablet) often than limited because the direct interactions with the showroom are mostly on the screen touch or mouse bound are. In the scene of 2D access devices, the so-called Augmented Reality enforced at the virtual elements within the tablet or smartphone during an inspection of the real places are displayed. Completely different sees the Interaction with VR glasses. If you enter a virtual showroom with VR glasses, the results are based on the used Software environment (VR engine) a interactive experience that already comes close to reality in the presentation. The interaction with 3D glasses is often via Interaction media such as pads or joysticks added for the left and right hand, with which Click and swipe commands can be executed.
Have VR showrooms already established themselves and do they make sense?
In fact, one can say, that virtual showrooms have already established themselves in the field of e-commerce. Especially in the Corona period many companies have taken the virtual path, because the potential customers through quarantine measures often the real ones Shopping places could not enter, employees were tied to the home office and the future of and with Corona was not foreseeable. Due to the long-lasting consequences of the corona pandemic, the Companies increasingly involved in virtual solutions and are now enthusiastic about the advantages of virtual reality. Advantages are among others:
Showroom is can be used anywhere and anytime
Can be completely restructured quickly and with relatively little effort
The VR showroom can be created using a 360° scan , or using your own 3D modeling using your own corporate identity (CI)
Virtual trade fairs, worlds, sales stands, information platforms, learning platforms, work platforms, etc. are the future of interactive experiences
VR glasses are becoming more affordable and the virtual showrooms often offer sophisticated testing and interaction options
In times of a pandemic, no one can contract a physical virus
Since now too Facebook founder Mark Zuckerberg an intense focus on the Further development of VR glasses and a considerable fortune in the virtual world Metaverse invested, can here in with a wide range of users in the near future be counted.
We'll probably have one in the next few years complete restructuring the Reality experience. Probably more and more Reality mixed with a virtual world of work, school and adventure. Virtual showrooms are currently providing one optimal alternative to regular trade fairs since they developed and established themselves enormously during the Corona period. Our Team includes VR experts and is available for questions, concerns and interests always available.