War of the images
Once upon a time, in a galaxy far, far away ... No, not quite, the conflict Empire vs. Republic is being contested right here on Earth. On the one hand, Artificial Intelligence (AI) has gained a foothold and uses algorithms to create some fantastic images, on the other hand, the image database Getty Images stands and tries to defend itself against the creation of images by means of AI. In this blog post, we want to briefly explain what this is all about in concrete terms.
The Empire Strikes Back
Stock photo agency Getty Images recently launched a new AI tool that generates images exclusively from its own licensed photographic material. Called "Generative AI by Getty Images," the generative AI was developed using only Getty Images' licensed images. This approach is intended to provide legal cover for the commercial use of computer-generated images. Getty Images' generative AI is based on Nvidia's Edify technology. Getty Images is seeking to position itself in the artificial intelligence space with the launch of this platform, having previously sued competitors for alleged copyright infringement. At the same time, it is important to note that the tool prohibits the use of prompts that include people's names. It cannot create likenesses of public figures or events. This ethical policy is intended to prevent manipulation of image
AI is putting enormous pressure on companies that trade in digital goods in particular. It was foreseeable whether these companies would ultimately launch a counter-initiative. Whether this is the right path remains to be seen. In the end, it is up to everyone to decide how to assess the situation individually.